Feb
1
2011

e-commerce website design

Electronic commerce known as e-commerce means buying and selling of products, services etc online. Thus to prepare such a website, web designer has to keep several things in mind. Web design of e-commerce sites demands some special attention from sites of other categories. It may sound easier to build a website for e-commerce without buying a commercial space for business but, only after getting into it, people realize that it is not that easy as to what they think. In reality it is much more difficult task to sell products online.

An E-commerce website should be attractive welcoming all the visitors and at the same time should be reliable as well. This is what a website designer basically thinks while making such websites. The sites needs to be maintained very well and should be organized. It means that if a visitor is at a home page of an e-commerce website, he should be comfortable navigating through different pages for viewing the products the website is trying to sell.

Use of proper colors is again an important point to be considered for an Ecommerce web design. This is because, if a visitor has too many products to view and decide on it, he will have to surf a lot within the site. Thus, if the colors of such ecommerce sites are dark like black or dark blue etc, it will make the visitor uncomfortable thus making it difficult for the visitor to sustain for a long time.

Some basics that an e-commerce site developer should follow on the selling principles in order to be successful in the online medium.

They are as follows:

  • The most important thing of an ecommerce site is that, it should give as much of information available for the product they are keeping on their website to sell. this will help convince the visitor and only ten he will buy the product. Additionally, some information about the owner of the site should also be provided.
  • An ecommerce site should be User friendly for all the visitors and buyers.
  • The e-commerce site should aim at offering pleasant shopping experience to the buyers.

For an e-commerce site, not only the selling principles but also a lot of other things is to be kept in mind. It becomes a big challenge for a web designer to set up an online shopping site where he simply makes a virtual business platform for a traditional market. Competition remains the same on both the platform. To make an ecommerce website expose to public there can be come additional efforts to be added on by the web designer.  This includes making the site more attractive and the most important thing is to boost the rank of the website on Google search machine. Thus search engine optimization (SEO) is required for this. If this additional efforts are made then the prospective buyers will be able to easily find your site on the vast world of web. Keywords and phrases are required to achieve good ranking for your site. The keywords should be relevant with respect to the products sold by the site. Once the site makes a satisfactory customer base, it can be also optimized for several other related keywords.

An intelligent e-commerce site designer should know how to draw the attention of the viewers to the right place of the web page as Designing the layout of an e-commerce site is another important thing.

A good E-commerce web design will allow easy management on the site. It should be easy for a visitor to reach the right product that he is looking for at just one or two clicks. Additionally, there should be an easy way to proceed for buying the product with proper guidance and policies. This will help user to make the payment easily without any hassles. A shopping cart is most convenient way to implement in the e-commerce website which will help user ease with buying more than one product at a time. However this required ample knowledge of programming.

There are several website developers across India and world. Each one has their own approach and policy towards preparation of such websites.

Mindscreen India is one of such website developer with a very good experience and specialization in Ecommerce websites. You can visit our e-commerce web design portfolio to find out more about our efficiency.

2 Comments + Add Comment

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